Alicia Schueller, Director of Public Affairs, joined the committee to discuss the report.
Communications Strategic Plan Update
EMA has connected Administration communications personnel with the Village of Huntley which will be sponsoring an active shooter drill. Communications personnel will discuss potential videography and editing services in collaboration with D158 and village communications personnel for this joint drill. This collaboration will strengthen the relationships in McHenry County’s PIO network and better prepare all participating parties in the event of an emergency.
Communications Collaborations
County Administration staff has collaborated with the following departments, offices, and entities during
this period:
- Treasurer to disseminate two press releases regarding property tax payment methods and due dates along with supporting social media and newsletter communications
- The Planning & Development to disseminate a press release regarding an upcoming Talk and Tour event and record the same
- McHenry County Economic Development Corporation to announce the hiring of Mark Piekos as its new Executive Director via press release, social media, and newsletter communications
- EMA regarding the scheduling and cancelling of Field Day
- Court Administration to amplify messaging regarding the 22nd Circuit’s recent open house and spoofing call scams
- Chicago Metropolitan Agency for Planning to amplify its speed safety messaging alongside the McHenry County Division of Transportation
- The Department of Health and the EMA collaborated on a joint release regarding cooling centers and best practices for staying healthy in the heat. The data was eventually incorporated into the Illinois Emergency Management Agency’s statewide map of cooling centers.
Communications of Note
The Department of Health, in coordination with Veterans Path to Hope and the Division of Transportation, successfully completed Operation Dropbox collecting 8,283 pounds of goods for veterans over last year's 5,466 pounds. The story was covered in the Northwest Herald here.
The Department of Health also completed a successful paid public awareness campaign relating to the Illinois Breast and Cervical Cancer Program which generated 2.4 million impressions and 14,000 clicks through Google advertisements. The $4,463.88 invested in Google advertisements was provided through grant funding.
Follower Growth and Reach
During the months of May and June, all County Administration social media channels have increased their followings by these numbers: Facebook: 101, Instagram: 23, Twitter 24, LinkedIn: 90.
Reach for Facebook, Twitter, and LinkedIn have increased compared to last month, but Instagram has decreased.
Reach and Engagement Metrics
ADD METRICS TABLE HERE!